Eye makeup is by far the most fun of all to apply. Your entire look can be changed when all you do is darken or lighten your eye area, which is a really cool concept. The first thing you need to be aware of is which kind of facial moisturizer you're using. Sun damage is the leading cause of wrinkles and cancer, and your eyes will show your age more than any other body part. Got crow's feet? They're easier to prevent than they are to cover up, let me tell you. That said, you should start with a moisturizer that features at least a SPF 15. Make sure you cover your whole face and neck, paying special attention to the area around your eyes.
Next, you should put on your foundation. I like to cut mine 50/50 with more face lotion to avoid a dreaded makeup line, but if you need more coverage you should just blend a little more. After you've put it on your entire face, you can put on your concealer. This is the first step to having great eye makeup: covering the bags under your eyes. Everyone has a little natural discoloration in that area, but you should make sure to even it out before applying eyeshadow or anything else. Once that is done, set it with face powder.